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Programmatic Media Buying
About
Programmatic Media Buying Display Ads
The programmatic (automated) purchase of advertising space on websites and web applications. We participate in real-time auctions, where we place an initial bid and instruct the algorithm to adjust the bid based on the time of day or audience behavior. We can also segment the budget weekly, allocating more during peak days and times when there is higher traffic or purchase intent.
What are some
advantages of purchasing these advertising spaces programmatically?
1.- Whitelist: We select a list of specific sites/apps to appear on.
2.- 3rd Party Data: We purchase cookies or virtual addresses of specific audiences, provided by different companies.
What platforms (DSPs) do we use?
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DV360,
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Exoclick,
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TrafficJunky,
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Etc.
Connected TV
What is it?
Put commercials on TV on streaming apps and Roku channels.
How do we get the spaces?
Programmatically through auctions.
On which platforms/channels do the commercials appear?
Tv Azteca, VIX, Pluto y Tubi.
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On which platforms/channels do the commercials appear?
Who is the ideal client?
Tourism and Lodging:
For promotions, summer campaigns, highlighting new services or experiences
Technology and Electronics:
Launch of new models and
portability campaigns or new plans.
Restaurants and Fast Food:
Launch unlimited promotions, new products, highlight combos
o promociones.
Automotive:
Model launches or funding campaigns.
Government Secretariats / Campaigns: Mass positioning.
Programmatic
DOOH (Digital out of Home)
Digital Out-of-Home advertising is one of the fastest-growing forms of advertising today. DOOH is basically traditional outdoor advertising enhanced with AdTech (geolocation, tracking, retargeting, personalization, attribution, and measurement).
We buy spaces programmatically with real-time auctions
This allows us to get better prices, since we pay what they are on the market.
We use Google DSP DV360.
In Mexico, we have access to
around 125,000 screens across
more than 9,400 touchpoints.
The CPM ranges between $5 and $7 USD.
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Programmatic Cinema
Mexico ranks 6th among countries with the highest number of tickets sold.
Mexico is the 4th country with the most movie theaters in the world.
Currently, Cinépolis is the company with the most movie theaters in Mexico (more than 4,000 theaters).
In 2024, Cinépolis sold more than 160 million tickets.
Purchasing model based on room occupancy
(seats)